Kit Kat is 75 years old and to celebrate they have put a small selection of ads over the past 75 years up on their facebook page. It's a great little insight in to how advertising has changed over the years, because the product itself has not.
The full set of ads can be viewed on facebook.
A great article from Marketing week breaking down how Apple turn brand in to real bottom line profits. Taking the iPhone as an example Mark, takes us through the steps from consumer purchase through to gross profit for Apple.
A fascinating read for anyone in business
A logo is an important aspect of any brand, and a creative or witty logo can help promote your brand and position it correctly in the minds of your clients. Below is a small selection from the creativefan blog on the 20 best logos from 2009.
The video below is a fun and creative solution to the old problem of how to market your business when it reaches a milestone, yet still remain on brand. The solution below fits perfectly with the specsavers brand and makes the message memorable.
Enjoy…
Just out from Interbrand, The Top 2009 Global brands. Having a quick look through, it's no surprise to see that the banks haven't faired well.
Fantastic example of a brand guidelines book, really living the brand. The book is to communicate a telecoms company brand who specialise in the young adults market, so the book is in the format of the target markets lifestyle.
Obvious idea really, but very well done, that they've had the guts to produce it.
